One Weight Loss Ad, 3 Pro Copywriting Lessons
Using ads from meal delivery company BistroMD, we highlight three copy writing lessons that can help all companies shine.
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Zak & Zu Marketing Blog
Your guide to digital marketing success. We write about all things digital, social media, email marketing, content marketing, websites, marketing technology (MarTech), web analytics, marketing strategy, demand gen, and more.
Advertisers and Privacy Changes: 3 Things You Need to Do Today
In this article, we share 3 things you can do right now to minimize the impact of the Apple privacy update on your business.
The Best WordPress Plugins Hand-Picked By Zak & Zu
WordPress has over 56,000 plugins, and after hundreds of hours of painstaking research and testing, we have handpicked the best wordpress plugins for your website.
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An Example of Good Email Marketing – Matador Style
What does an effective email look like? Kyle shares an example of good email marketing through an examination of one of his favorite pizza shops.
How the Trader Joe’s Fearless Flyer Reels in Customers
If you’re on the lookout for examples of good copywriting, look no further than the Trader Joe’s Fearless Flyer. Here’s a simple blueprint you can follow to craft your own engaging ads and reel in customers.
3 Types of SEO and How They Help You Rank in Search Engines
Building organic traffic to your website is more important than ever, but SEO remains a mystery to many marketers. Learn about the 3 types of SEO and how they contribute to ranking in search engines.
How to Use Google Posts for Business and Nonprofit Marketing
Posts are a new tool from Google, different from Google Plus, meant to help you share “fresh content with the people who are searching for you”. Learn how you can take advantage of Google Posts to promote your business or nonprofit.
Where to Get Free Stock Photos and Images for Commercial Use
Most images found online are protected by copyright and trademark laws, and you can find yourself in serious hot water if you use them without permission. So then how do you find free stock photos and images for commercial use? Check out this list of our favorite sources.